Hey there,
I’m Pedro Lucas.
Photographer and director. Based in Portugal, working everywhere.
I’ve been shooting for over 16 years — people, fashion, food, objects, places. I work with brands that care not just about how things look, but how they feel — and how they last. What began with nightlife photography grew into full-scale productions. I built my own company (Qualia), and eventually turned production into something bigger than just showing up and pressing a button.
I run things from top to bottom when needed: casting, light design, direction, post-production. But I also know how to be just the photographer on set when the team is already set. I work with a full professional kit — medium format, mirrorless, cinema lights, and a few vintage pieces that never left my bag. You can trust I’ll bring what it takes.
My images have been used from New York to the Sahara. What matters most to me is that the photos serve a purpose — whether it's selling, elevating, or simply making people stop for a second. That’s when photography is doing its job.
I don’t count the hours, I care about the outcome. If you're building something worth looking at — let’s talk.
Pedro Lucas
“To quote out of context is the essence of the photographer’s craft”
- John Szarkowski