DIRECTING

Narrative, rhythm and control.

From concept to final image, direction is where structure meets atmosphere.

I direct commercial, branded and editorial films with a focus on image, pacing and intent.

Not just execution — direction that gives the project shape, tone and weight.

SELECTED WORK

A small selection of directed work.

ROSALINA

Brand film with atmosphere, restraint and visual tension.

Watch project

JOÃO SOUSA / FENALAC

Commercial direction built around clarity, energy and control.

Watch project

GET BUS

Campaign direction with movement, pace and branded structure.

Watch project

BEHIND THE SCENES

Direction is built on set.

Planning, decision-making and rhythm matter long before the final frame.

Behind the scenes by Pedro Lucas
Behind the scenes by Pedro Lucas
Behind the scenes by Pedro Lucas

SERVICES

Direction Creative Development Pre-Production Production Post-Production Photography

SELECTED CLIENTS

Work developed across brands, agencies, institutions and cultural projects.

ARTMO · Bagjump · CRIAT Architecture · Get Bus · Glovo · Idealista · Kassavello · Libbey · Markate · Media Tailors · Números Evidentes · O FELIZ Metalomecânica · Opal Publicidade · Salão Mozart · SSlocationsound · Beamay · Boom Bap Wear · Bushwick Eyewear · Campobello Shoes · Dennis Salon Concept · DillySocks · Flex & Go · Indigo · Jurere Clothing · Lorenz Bahauz · Nyos · Orzhaus · Prodigy · Wings of Feeling · Camada · Casal Garcia · DeGema · FENALAC · Pedra do Couto · Piri-Pito · Porta Nova Collection House · Taberna Londrina · WineDreams · Aesa Academy · AgroAguiar · Allcost Têxteis · CA — Carvalho Araújo · Casa do Professor · CDS Arcos de Valdevez · Checkmarx · CLIB · Control Safe